don’t change the show, change your audience

You know whom you’re here to serve.

The ones excited by their good fortune to be walking this earth in the same tiny interval of human life you are.

Which is exactly how you feel about them.

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The title of today’s post is probably widespread wisdom, but I did not encounter it until I started studying small business marketing.
It must have been around 2012-ish.

I don’t know the exact date, because it wasn’t a conscious choice to start studying marketing, as opposed to my academic business studies, in the early 90s. 
If you pick up studying a topic on internet, no starting dates are saved usually!
Nor do we know it will end up being THE topic! Or one of multiple, you will end up loving the most.

But I do know that the moment a business coach I followed (I think it was Marie Forleo) shared this wisdom:
“Don’t change the show, change your audience.”
It clicked.

It meant don’t change what you sell, change the people you sell it to.

There was something mesmerizing, about this idea of taking the bird’s view perspective of someone filling stadiums (which is my association with your “show”) and applying it to your small business.

It was a shift in perspective that not just gave you more confidence, and planted you firmly into your bigger entrepreneurial boots;
It was also an important time-saving, frustration-preventing, highest-work invoking guideline, for both the entrepreneur, or artist;
As well as for their ideal customer or fan!!

So do your work like people are defying waiting lines and dynamic pricing systems, to get hold of your services.

And give them what they came for;
A show to remember.

~Suzanne

Let’s get your tour posters in order:
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Sara’s Love | business coaching for women
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THE ROCK STAR

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THE ROCK STAR, is Catacombe’s signature 3 hour session, for those who  know that everything that is NOT part of the show you’re actually here to give?
Needs to go.
So that your true fans can find you.

THE ROCK STAR is a one-time investment, and our conversation is confidential.

To book, email me at:
s_beenackers@hotmail.com

Terms and conditions at:
https://catacombenijmegen.com/terms-conditions/

Once we know we are a good fit, my price is accepted by you and you choose to make a booking;
We move.

It is possible the above story has already given you an outline of what you want to discuss.

If you think you would benefit from a broader approach, my suggestion will be to sort your story into:

1. the earthly plane
Your possessions, worldly matters, income streams, worries and responsibilities you fear you can’t meet.
A helpful term could be how do things look from the perspective of financial freedom, or worldly freedom.

2. your purpose
What is the work you love doing, what are the moments big or small, that you know you are aligned. Has God told you, what you’re here for?
This is about creative freedom, or even karmic freedom.
Are you free to do the work, that is yours?

3. your Rock Star expansion
What is the fullest expression you are here to bring?
And what are the areas you’re playing small, as if cut off from your powers?
We investigate if in those areas, the rules you play by are yours, or society’s.
“3” is related to sexual freedom.
Like anything, it is up to you if that is part of our conversation or not.

Because all three points are just a suggestion, they offer a good framework providing one hour for every topic, to go deeper looking for answers.
But the setlist is not fixed.

I have merely built the stage for us, and we have three hours.

It is up for you to take it.

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Instagram – Twitter – Rock Star Writer Facebook – Facebook Suzanne Beenackers Schrijver – LinkedIn