Permission to sell granted, Rock Star | 2023 05 23: Specify. Sell. Repeat.

The past couple of weeks, I have been coasting.
Hiding.
I’ve been absent here.

I have been doing the exact thing I always say you should not be doing, if you want to build a business, which is;
To not show up.

Or, to simplify:
Show up -> builds business
Not show up -> does not build business

And I’m not talking about showing up for already paying clients and for already running programs and projects, but specifically about showing up PUBLICLY.
And show up SELLING.

Most independents have not build their business around the act of selling.
They are built around the practice of doing, of executing the work.
A yoga teacher has built their business around teaching yoga, not selling it.
A graphic designer around designing, not selling it.
And even many “real” businesses, meaning not one person but multiple people working there, are designed around offering the opportunity to buy a product, not around selling them.

Or the independents or businesses work around very lengthy, complicated , political, behind-the-scenes projects that run for months before any deal is sealed, let alone before anyone gets paid.

The art of selling, and of investing in something you can easily and happily sell everyday, is an underrated one.
But it is one of the very few things that will guarantee your success and even survival under the most radically changing conditions.
Because the time it will take before you find out your average monthly sales are not made, or your year total has severely dropped, will always be a lot longer than if you are used to handling daily or weekly sales totals.

And if you have long lead times, the number of things you have tried to adapt to the new circumstances, and get your business up and running again, will always be significantly lower than if you get feedback from your sales numbers every day.

Having monthly or quarterly sales (instead of daily sales) means you do not have your fingers in the pie;
It puts you at incredible financial risk.

Now, I know there are entire industries based on these long, business-to-business processes of selling one-million dollar software systems and so on.
I know.
Not going to get into that, just hope I made my point that it is worth giving it your best shot to find something that allows you to break away from that, and get cash-flow you can manage daily.
Instead of praying to the Gods your five big clients will do their side of the deal this year.

If not selling daily because you are partial to only having a few big clients  is “big player syndrome”, then there is another reason not to sell daily which can be found in particular with service providers on the consumer market:
Small player syndrome.

The idea that you are not allowed to ask more than others in your industry, and that you are there primarily to serve your clients, and not to sell or make money.

Aside from the psychological reasons behind small player syndrome- which are understandable because it does require you to be visible and stand out from “the tribe”- it is important to realize that not providing for “your company” financially, is a dangerous game.
If your business does not survive, you cannot serve your clients either. So you may want to reconsider, or think of other ways to fund your business f.e. patrons & donations.

But there is more at stake.

Money is the bloodline not just of your business, but of your industry as a whole.
Everything your industry stands for, the message it is here to bring, the  good you are here to do, the lineage you are here to continue from the teachers or artists who came before you and everybody you personally owe for what it is you know, or everybody who has built the business or industry before you;
You are putting it all in jeopardy.

The voice that is going to survive, the system that is going to survive, the skillsets that are going to survive, the craftmanship that is going to survive, the businesses and the industries that will stand the test of time;
Are the ones that make money.

And to do that, for you to have a healthy business or for an industry to stand the test of time, you/ your industry needs to do two things:
1. it needs to sell things
and
2. it needs to sell different things when the market changes.
This second point is what is referred to as a change in business model. For example taking a service from brick and mortar business to online.

If you or your industry have “small business syndrome” you’re not taking selling under (1) seriously.
You’re facilitating that people can buy from you, if they would really look into it, but you’re not creating opportunities for them to see you and immediately making it clear what they can buy or how they can work with you.
You’re not actively and creatively engaging in the act of selling.

And if you or your industry are “big player syndrome” sufferers, with only a few big clients, you are not hands-on enough in your sales to notice your current offer is no longer selling.
That something has changed and that you should be finding out what, and adjust accordingly.

Having a daily sales routine is a healthy habit, and very effective to combat both small- as well as big player syndrome.

Daily selling puts you in that driver’s seat, with your eyes on the road and you’ll build your feel for the market each day, every day.
Instead of putting it on autopilot and finding out months or years later.

The reason I was absent from selling, and from this site, is because I am starting a new Dutch business. For my yoga no less!
An industry where even the biggest players have fallen, and most never even get started to begin with.
If I would get a penny out of every dollar spent on unused yoga teacher training certificates, word wide?
I would never have to work again.

So it took some time to figure out, how to get it right this time. How to build a yoga business that will be profitable.
A business with a healthy flow of money, that will survive anything that is thrown at it.

But it all came down to one thing. And it’s the same thing that will guarantee your success, regardless of what industry you are in;
Find something you can sell.

Not four times a year to four big clients.
Not by opening your doors and waiting for people to walk in who are exactly looking for your service or product. 
Not by being a friendly neighborhood whatever, who is uncomfortable wearing their professional boots.

Find something you can sell;
And sell it every day.

Repeat.

.
~Suzanne
become the Rock Star you were born to be

Every week I offer 1 or 2 spots to an entrepreneur, artist or Rock Star who wants to break the chains of their industry and design their own unique offer; NOW!
It is called Specify. Sell. Repeat. and I sell it every week, on my socials:
Instagram, Twitter, Facebook, and LinkedIn

Specify. Sell. Repeat.

A SESSION JUST FOR YOU

A one-on-one workshop for you, artist, professional, creative or entrepreneur.
You are already deeply in love with what you do, but the financial result?
Not so much.
Yet!

In one 2 hour session, we’re going to extract the service or product you would love to sell, and under the conditions that suite your agenda.

It is called:
Specify. Sell. Repeat.
And it is not in my standard offerings- it will be scheduled weekly, on Instagram, Twitter, Facebook, and LinkedIn.

The introductory price of “Specify. Sell. Repeat.” is € 297, which is again not something I usually share because Catacombe works with full confidentiality, including its prices.

But it demonstrates what it looks like to make your offers specific;
Specify a what (a 2 hour session), when (next week), and the price.

For your business we’re going to look for something that’s:
🎯 in your zone of genius
📏 can be made specific (what, when, how)
💎delivers clear value to your client
🌊And is powerful yet effortless

In “Specify. Sell. Repeat.” we’re taking what it is you love doing, and design it into a service or product.
A true gem, that you would love to sell daily;
Creating happy customers, and a happy you!

Let’s create your ready-to-sell offer, and email me at
s_beenackers@hotmail.com
Include a link to your current company website, or website as an independent; or a social platform you actively use for business.

Your application always remains confidential and if I can help you, we start right away.
All applications are treated with respect and dignity.

I look forward to seeing you.

You got this!

~Suzanne
https://catacombenijmegen.com/terms-conditions/

Permission to sell granted, Rock Star
| 2023 05 23: Specify. Sell. Repeat.
is the eleventh Catacombe Rock Star post
Subscribe to this blog to receive them in your Inbox

Catacombe offers international Rock Star mentoring & business coaching:
https://catacombenijmegen.com/current-offer/

& I offer in-person business coaching in Nijmegen.
https://catacombenijmegen.com/nederlands-dutch/

That strong, need-them-on-board professional who sets the rules of your industry? You, Rock Star. You. | 2023 05 02 : Specify. Sell. Repeat.

photo “Animal Crossing” by Katrina Cooper-Hinton https://somerandomchick.picfair.com/

A few days ago, I had a business event. Something that I could not not go to, if I considered myself a professional who could help business owners, artists and Rock Stars.
It was a unique opportunity to get an understanding of what it was they had to deal with on a daily basis.
Things specific to their industry.

From what I have seen so far – and feel free to optimistically disagree with me but –
So far I have seen every industry being some variation of totally fucked up. Just that the party ending up with the short end of the stick, differs.

The first option is that the short end of the stick goes to the independent or the entrepreneur/ business. Depending on how they identify.
This is by far the most common one, in terms of numbers because there is an array of professions you would not even be able to land a payroll job, even if you moved heaven and earth. And hell.
You simply have no other option than to do your work as an independent professional, and in all probability while having close to zero training, knowledge nor affinity with running a business and making money.
If I was sarcastic I would say: “Good luck with that one.”
But actually, it is easy to tackle.

The key to stepping up your game if you have an identifiable profession in a certain field (with diplomas, a professional association, and the same one business model 99.9 of the industry uses) is to stop seeing yourself as that profession, and start seeing yourself as:
Independent.
Business owner.
Entrepreneur.

And also to start (if you had not already) seeing yourself as the breadwinner for yourself, your family, your cats, pets and others dependent on you, but also;
Start seeing yourself as the breadwinner for your future self.

What would 88 year old you wish they had made in 2023?

So the majority of “business-owners” working in fucked-up industries comes from professionals who really had no other choice than to work as an independent.
But they never got the blessing, the freedom, the inspiration, to really rock their business. A
nd they are tied down by rules (spoken and unspoken) that keep them and their business small.

The other part of fucked-up-ness comes from industries who either run entirely on the financial market, meaning no actual value is created, and from industries who work around loop holes in legislation and the exploitation of workers, use of natural resources, and producing toxins and waste.
Nothing stops you from letting your product be manufactured in countries where less strict rules apply.
In this case the true costs, the short end of the stick, is passed on to workers, poor countries, and onto pollution of the earth as a whole.

And more long-stick/short-stick areas are created due to privatization of public services.

This could be a situation limited to the Netherlands but in the 20th century, many professionals in the Netherlands still had a job for, or were compensated by, government organizations.
However, government sold off our public services, which first showed in  commercial insurance companies being in charge of public health care  (what could possibly go wrong) and foreign companies owning our utilities (water, gas, electricity).
So far for the long end of the stick.

Because now, 25 years later, the short end off the stick has also developed in the Netherlands;
Professionals who can no longer rely on government organizations paying their bills. They now have to juggle allowances, patient-budgets, and are dependent on a myriad of organizations to come up with the funding for what used to be a payroll job or clear and reliable funding structures, for health care professionals.
In 25 years, waiting lists and people not getting the care they need, have become standard, in Dutch health care and social services. 

So when I say every industry is rigged, I mean there are two categories.

The long end of the stick of an industry understands how to make money from it.
And how to draw all that money flow, straight into their pockets.
Within these industries, the white dove companies are the ones who restrain  and regulate their own business, put clients first, and do not suck dry every pocket at every opportunity.

The short end of the stick are professionals who have internalized being responsible, dutiful, in service and of service.
Those who want to be part of the community and create a better world.
Yet, in the process they are keeping themselves and each other small and accept, and to an extend create, financial risks for themselves and their loved ones.

There are more reasons and ample examples, explaining why “an industry” is rarely a healthy starting point, if you want to build a business. 
But I think you get the point.

But there are also plenty of keys, to unlock the gates to greener pastures.
Ways, to create your own green meadows.

No one deserves to be bound by the small-thinking of their industry. Where the yoke of being dutiful, would have you struggling in circles forever.

But we should also have an understanding of how evil is created. An understanding how to keep our business from becoming  a monster that sucks dry or burns down once luscious lands.

And the way to do that, to prevent both undercharging as well as financially destructive behavior, is by seeing your business through the eyes of your 88 year old self.
Have you taken care of them?
Are you making money in a way that supports them?
But also:
Have you created a world they want to live in?
Do they look back on their company, their career, proudly?

Maybe they are still in business!
Your 2023 self could design a business so that it can both financially support your 88 year old self;
As well as be a source of joy and connection, for the rest of your life.

I didn’t go to the business event. I wanted to, and a two hour afternoon nap and 7 fudge chunks later, I still did not see I was resenting it.
Until the hour drew near, and I wondered;
“What do I want more, cleaning my house or going to the business event?”
And then (this could have saved me xxx calories and 2 hours) I realized I didn’t want to go.
So I didn’t.

But I kept thinking about it; Why?
Why didn’t I want to go?
And I realized it is because I started Catacombe, this company for Rock Stars, artists and business owners, not because I don’t know how problematic most if not all industries are.
I started it because I think that’s looking in the wrong place.

We are not our industries.
We are artists, Rock Stars, business owners, and we need to start thinking and acting for ourselves.
And start being here for our clients, our customers, and our fans.

The way to do this is to ask yourself;
“How can I create a product or service, that I would love to sell everyday?”

Not, whatever it is that is common for your industry to sell.
Not, what you think you should sell, or what would sell.
No.
But instead ask yourself:

What is the thing, delivered in the easiest, most fun way for me personally, that would excite me to be in business?*

So that next time you get an invitation to an event in your industry?
You can go if you want to, but you never have to.

Because you are now what we all desire to be;
Free.

.
~Suzanne
become the Rock Star you were born to be

* Every week I offer 1 or 2 spots to an entrepreneur, artist or Rock Star who wants to break the chains of their industry and design their own unique offer; NOW!
It is called Specify. Sell. Repeat. and I sell it every week, on my socials:
Instagram, Twitter, Facebook, and LinkedIn

 

Specify. Sell. Repeat.

 

A SESSION JUST FOR YOU

A one-on-one workshop for you, artist, professional, creative or entrepreneur.
You are already deeply in love with what you do, but the financial result?
Not so much.
Yet!

In one 2 hour session, we’re going to extract the service or product you would love to sell, and under the conditions that suite your agenda.

It is called:
Specify. Sell. Repeat.
And it is not in my standard offerings- it will be scheduled weekly, on Instagram, Twitter, Facebook, and LinkedIn.

The introductory price of “Specify. Sell. Repeat.” is € 297, which is again not something I usually share because Catacombe works with full confidentiality, including its prices.

But it demonstrates what it looks like to make your offers specific;
Specify a what (a 2 hour session), when (next week), and the price.

For your business we’re going to look for something that’s:
🎯 in your zone of genius
📏 can be made specific (what, when, how)
💎delivers clear value to your client
🌊And is powerful yet effortless

In “Specify. Sell. Repeat.” we’re taking what it is you love doing, and design it into a service or product.
A true gem, that you would love to sell daily;
Creating happy customers, and a happy you!

Let’s create your ready-to-sell offer, and email me at
s_beenackers@hotmail.com
Include a link to your current company website, or website as an independent; or a social platform you actively use for business.

Your application always remains confidential and if I can help you, we start right away.
All applications are treated with respect and dignity.

I look forward to seeing you.

You got this!

~Suzanne
https://catacombenijmegen.com/terms-conditions/

That strong, need-them-on-board professional who sets the rules of your industry?
You, Rock Star. You.

| 2023 05 02 : Specify. Sell. Repeat.
is the tenth Catacombe Rock Star post

Subscribe to this blog to receive them in your Inbox

Catacombe offers international Rock Star mentoring & business coaching:
https://catacombenijmegen.com/current-offer/

& I offer in-person business coaching in Nijmegen.
https://catacombenijmegen.com/nederlands-dutch/

video: 004 Rock your biz, based on YOU (not your industry) | Social preferences

The book I’m showing is about a Dutch Rock Star & artist Herman Brood, who was great at running his own art business! “You print your own money,” people said about his drawings.

At Catacombe, we explore the concepts, ideas and beliefs, that are at the very heart of being a Rock Star. 
Values that are often the opposite to what society has us believe are true.
And yet;
These Rock Star principles are intertwined with what we all immediately recognize as worldly and personal success.

But more importantly;
They are at the core of living a fulfilling, purposeful life.

At the Rock Your Business YouTube channel I translate these concepts to what they mean for the way we do business.
Rock Your Business is one of the three channels associated with Catacombe. You can find all three at the bottom of this post.

Today at the Rock Your Business channel
004 Rock your biz, based on YOU (not your industry) | Social preferences

You can check the description box of the video on YouTube, for full context, but this is what I would like to highlight:

If you think of the business model of your industry, what social skills does that model require?
And what if those are not your strongpoints;
How can you run things your way?

I distinguish four different layers, or types, of business:
1. The Community Businesses
2. The Business level- Businesses
3. Art-level businesses
4. And the fourth level: Rock Star level businesses
source May 2022, THE SYSTEM

This is also the drawing on the board behind me, with the green money flow going through all different layers.

Printable: THE SYSTEM (May 2022)

An extremely useful document, for when you are business owner, artist or Rock Star!

Are you subscribed to my YouTube?
I have TWO international channels.
1.  Rock Your Business Channel

These videos will also be reposted on the blog, here.

And: 
2. Suzanne Beenackers
My international channel, where I teach Life lessons in Bon Jovi songs, and yoga. If you want to receive those videos, you need to subscribe to the YouTube channel- they are not included in this or any other blog.

See you next time!

.
~Suzanne
become the Rock Star you were born to be

Catacombe offers international Rock Star mentoring & business coaching:
https://catacombenijmegen.com/current-offer/

& in-person business coaching in Nijmegen.
https://catacombenijmegen.com/nederlands-dutch/

All posts, including all videos and blogs , are posted to:
Twitter: https://twitter.com/SLBeenackers
Instagram: https://www.instagram.com/slbeenackers/

Facebook is split by language:
🌎Rock Star Writer on Facebook, all English posts
🇳🇱Suzanne Beenackers Schrijver on Facebook, all Dutch posts

And these are the three YouTube channels associated with Catacombe:

🌎 International YouTube
Life lessons in Bon Jovi songs + yoga

🇳🇱 Dutch YouTube Channel 
De Catacombe – studio voor Rock Star Yoga + Generatie X

🌎 Rock Your Business Channel
For anybody who sells anything to anybody.
(
independents, business owners, creators, creatives and artists)

What even the Rock Star doesn’t know about their craft. | 2023 03 28 Top offers 3: “THE ROCK STAR” (final offer in this series)

19 March, 2023, Me (Suzanne Beenackers)

Let me guess your most unappreciated talent, Rock Star.
….
Yeah…
Sex, I’m gonna go with sex.

Oh, I’m kidding!
I wasn’t guessing, I’m dead certain that is your hidden quality.

Not hidden as in that nobody knows, but hidden in the sense of:
Underappreciated or even unappreciated.
Never mentioned by anyone other than admirers who whisper it behind your back. Or scream it to your face, depending on the context as well as their social skills.

Hidden in the sense of: Never brought to the table by any professional concerned with your mental, physical or financial well-being.
Your artistic accomplishments?
Oh, I definitely think 99 out of a 100 professionals with a responsibility or direct interest in the artistic side of your career, will mention it.
Don’t think the world of fine arts, and that includes performance art and that includes rock n’ roll- don’t think they are in the dark about where your Rock Star power comes from.

And these people in arts know the details, the very physics, of how these powers work. Whereas the ones concerned with the financial success of an artist usually got it all backwards:
They think the artist being in a committed relationship, hurts sales.
That it is the actual fact of the artist being available versus unavailable, that determines their Rock Star power.
But they got it all backwards:
It is not the knowledge that they are married, or not heterosexual, or a relationship being out in the open, that has ever hurt the career of the artist.
What did hurt, was when it changed them.

When the relationship started eating away their Rock Star charisma and sexual zest, from the inside out.
THAT, is what hurts sales.

And it is also what hurts creative, artistic and performance quality in general, but like I said the people concerned with those aspects of art and music, know that.

It’s just that the rest of the world still clings to this idea that we can somehow put a Rock Star on a leash, give them domestic responsibilities and an extra sticker when they are faithful;
And somehow magically NOT kill what we liked about them in the first place.
What everybody liked about them, what has made or could make them millions, and put bread on the table for a lot more families than just their own.
That, is what diminishes Rock Star power.
Not their relationship status.

After this three things can happen.

The first is: They just walk out. 
This is absolutely my favorite, but it is very rare. This is the Rock Star getting their act together overnight, ends it all, and is completely unavailable for any comments later on.
They just vanish from your life, and never return.
The only way to see them again, is to sue them and drag their Rock Star ass to court.

Then, there’s the second one, who blows it up but with both the energy-save  as well as the ego-save buttons On.
What they’ll do is have an affair, miss some (or as many as needed) appointments and agreements in a very sloppy way, until the other party is so angry they blow up the relationship.
Everyone’s ego is saved:
The Rock Star’s ego is saved because they blame the fail on the partner being totally unreasonable, and the partner’s ego is saved, because it wasn’t their fault and they can blame it all on the Rock Star.
This is the most common way, in particular because the Rock Star uses the aggression and disappointment of the partner, to do all the heavy lifting.
They don’t have to do anything, except being an asshole at some strategic moments that really count.

But sadly, what happens most often, is that the Rock Star doesn’t make it out.
Oh, there’s a happy ending alright!
Nobody cheats, nobody blows anything up. Hell, even the quarreling and the bickering just stop…. ‘Cause the Rock Star has given up, Baby.

This scenario, the most common one, the most sad one, and the reason I so very strongly believe in the mission of this company Catacombe – and the scenario that definitely includes people who never got to see themselves as Rock Stars in the first place, despite their Rock Star power-
This third scenario is that the Rock Star dies.

They are talked into believing the only way to become good and accepted, and successful as a human being at large, is to be like other people, and to act normal.
This is a brainwash, a programming that can usually be blamed on the parents, who do not recognize the star power of their offspring but very well recognize the disruptive nature of their child;
And end it.

But they would have never been successful if society did not reinforce this behavior. If educators, peers, employers, and now in modern day social media; If they did not conspire together to finish off anything that could think on their own.
Rebel on their own.
And fuck, not on their own but with whomever lights a fire in them, and the feeling being mutual.
To fuck whomever they damn well please.

There is an unspoken, widespread understanding, that that?
Is dangerous.

So the Rock Stars are brainwashed and belittled, sex-shamed, slut-shamed, and their qualities go by unrecognized unless they are lucky enough to also possess other creative skills;
Then their sexually explosive, independent Rock Star qualities are seen as an add-on.
Something that gives the art, or the other usable qualities, a certain charm, but that is ultimately nothing more but a topping.
Not content.

Some manage to escape with an explosive midlife crisis, but those are rare.
But if you do know someone blowing up their life in midlife, please send them this post, okay?
They might need it.

Because in general, once scenario 3, the average-nothing-special-about-you-ness of it all, has its fangs in you?
-and that’s usually under 25 years old-
Oh, you’re out.
Try coming back from that one.

Even people ending those specific relationships, that they feel are contracting them, usually do it to recreate the same sexual prison with a new person.
Not to now let their best art come through them.
Let alone that they do it to really take that sexual power and talent to the next level.

To really take their enigmatic sexual Rock Star powers – that I believe God, the Universe themselves bestowed upon them!-
To really take the job of rocking THAT, seriously and attend to it?
Develop it, nurture it, get good at it?
Understand the mathematics of it, its logic, and at the same time the magic?
Never heard anyone do that……

And I understand that… because even I saved this one for last!
This is the third and final post, in my Top Offers series. The other two posts I wrote in this series, were far easier:
The first post was for the Business Owner.
The second for the Artist.
And this third one, for the Rock Star.

printable about the 3 identities at Catacombe:
three identities
+
a YouTube video about these three
003 Business owner, Artist, Rock Star | 3 Identities

This is my definition of a Rock Star:

A Rock Star is a performance artist, who can raise sexual energy, knows how to hold it, and how to move it.
They can transfer this sexual energy onto others.

A Rock Star is the physical embodiment of freedom.

Suzanne Beenackers

I have just contacted a photographer, about options to use pictures he took of Bon Jovi in their earliest years.
Because in these pre-Slippery When Wet years of the band, you can already see the star power of Jon Bon Jovi, on stage.
He was the youngest member of his own band, which he brought together only after he’d already gotten a record deal as a solo artist.

Jon Bon Jovi had been in bands and on stage, since he was a teen. And I mean 15, 16 years old. Really young.
I once encountered an interview that he regretted not having taken time off to work a summer on the boulevard. He thought he would have been good at it.
But he had been a driven teen, and had set out to make it in the music industry. He didn’t give himself time to goof around, when others did.

But when you listen and watch those oldest shows – in 1984 the year of their first show in The Netherlands opening for KISS in Zwolle, Jon was just 22 years old!
Bon Jovi – Live at IJsselhallen | Full Concert In Audio | Zwolle 1984(audio only)
– you can hear their Rock Star quality.

In 1984 they played songs from their first record, Bon Jovi-Bon Jovi (1984) but added acapella intros, adlibs (improvised lyrics), and depth and layers the original tracks on their record didn’t have.
Because none of them were beginning performers, in particular not the now
22 year old Jon Bon Jovi.

He was really showing up for the audience, and did not hide behind the music, nor the lyrics.
He did not hide behind the fact that he was in a band, either.
Jon Bon Jovi’s stage presence was as Rock Star as Rock Star can get, and as a fan you don’t hear me complain.

It’s just that now that I started this company Catacombe, and I am getting my head around these Rock Star concepts, and putting words to something that has been repressed effectively because it didn’t get words other than accusatory, belittling ones;
Words, hardly more favorable than flaws that were passable as long as you made sure the other things were really good;
It is only now that I wonder:
What would have happened if frontman Jon Bon Jovi had focused on THAT?

‘Cause they got better, Bon Jovi.
New Jersey (1988) was according to many, including me, their best album. And every music critic and cynic that was not on board yet, was seen and overcome by These Days (1995), after which Bon Jovi was a respectable band who had outgrown singing about the backseats of cars.

They got better artistically, musically.

But it all makes me wonder…. it all makes me wonder;
What if Jon Bon Jovi, had taken that charisma, that Rock Star power, that rare energy for which there are no words and that is bestowed upon only the few and the few get shamed for it;
What would have happened if THAT had gotten the thought, attention, priority, money, time, stage, and opportunity to develop?

What would happen if we stopped looking for other things to validate it, and start with the very thing the few lucky ones in 1984 must have been able to see dripping off that stage in Zwolle and beyond?

Sex.

.
~Suzanne
become the Rock Star you were born to be

What even the Rock Star doesn’t know about their craft.
| 2023 03 28 Top offers 3: “THE ROCK STAR” (final offer in this series)

is the nineth Catacombe Rock Star post

Subscribe to this blog to receive them in your Inbox

Catacombe offers international Rock Star mentoring & business coaching:
https://catacombenijmegen.com/current-offer/
“THE ROCK STAR” is one of my top three offerings.
The other ones are Rock Your Business, and The Artist.

& I offer in-person business coaching in Nijmegen.
https://catacombenijmegen.com/nederlands-dutch/

video: 003 Business owner, Artist, Rock Star | 3 Identities

📸We 👩🏼‍💻🧸are sitting on the edge of the couch so Zaza could stay in his basket

At Catacombe, we explore the concepts, ideas and beliefs, that are at the very heart of being a Rock Star. 
Values that are often the opposite to what society has us believe are true.
And yet;
These Rock Star principles are intertwined with what we all immediately recognize as worldly and personal success.

But more importantly;
They are at the core of living a fulfilling, purposeful life.

At the Rock Your Business YouTube channel I translate these concepts to what they mean for the way we do business.
Rock Your Business is one of the three channels associated with Catacombe. You can find all three at the bottom of this post.

Today at the Rock Your Business channel
003 Business owner, Artist, Rock Star | 3 Identities

You can check the description box of the video on YouTube, for all the links mentioned in the video, but there is one I would like to highlight:

Printable: three identities

An extremely useful document, for when you are business owner, artist and Rock Star at the same time!
Something which can be recognized by the regular blowing up of things 😬

Are you subscribed to my YouTube?
I have TWO international channels.
1.  Rock Your Business Channel

These videos will also be reposted on the blog, here.

And: 
2. Suzanne Beenackers
My international channel, where I teach Life lessons in Bon Jovi songs, and yoga. If you want to receive those videos, you need to subscribe to the YouTube channel- they are not included in this or any other blog.

See you next time!

.
~Suzanne
become the Rock Star you were born to be

Catacombe offers international Rock Star mentoring & business coaching:
https://catacombenijmegen.com/current-offer/

& in-person business coaching in Nijmegen.
https://catacombenijmegen.com/nederlands-dutch/

 

All posts, including all videos and blogs , are posted to:
Twitter: https://twitter.com/SLBeenackers
Instagram: https://www.instagram.com/slbeenackers/

Facebook is split by language:
🌎Rock Star Writer on Facebook, all English posts
🇳🇱Suzanne Beenackers Schrijver on Facebook, all Dutch posts

And these are the three YouTube channels associated with Catacombe:

🌎 International YouTube
Life lessons in Bon Jovi songs + yoga

🇳🇱 Dutch YouTube Channel 
De Catacombe – studio voor Rock Star Yoga + Generatie X

🌎 Rock Your Business Channel
For anybody who sells anything to anybody.
(
independents, business owners, creators, creatives and artists)

 

 

Let God do their frickin’ work, Rock Star! | 2023 03 22 Top offers 2: “The Artist”

photo (outtake) “Halloween Concert” by Katrina Cooper-Hinton https://somerandomchick.picfair.com/

Try not to yawn – if you do, this post is definitely for you! – but today I made my terms and conditions.
After having been in business officially for a month, and unofficially for multiple months already, I finally sat my ass down and not only did it pan out okay;
It absolutely rocked.

My terms and conditions went from something I had sought legal advice and insurance advice over, and that had been on my to-do list pretty much ever since I knew I would start a business again, only to then have it holding me back like a ball and chain-
to something I put my heart and soul in, the moment I decided to do it my way!

After months of not making any headway with them – and expensive months too because I did not grow my audience, and didn’t actively sell because not having my legal stuff in place made me insecure –
my terms and conditions flowed out of me without any of the micromanagement and bitterness of small print;
But with the urgency of a manifesto!

And it made me realize the importance of knowing you are an artist and the impact it has on your life, cannot be overstated.
You can never know too much about this, in particular because so little is common knowledge.

The artist is an archetype barely present and poorly understood, in our society today.

Athletes, scientists, doctors, entrepreneurs.
We have role models in many areas, and we have ideas, experiences and have given thought to many of the roles that we play in our lives such as being a partner, a parent, an employee or a leader.
We have ideas, about what it means to be “good” at them.

Yet do we know what it means to be an artist?

No.
Or at least I didn’t.
Not until I discovered that similarly to with the Terms and Conditions, I simply block when I encounter an area of life where society has a lot of “shoulds” around.
Whenever I encounter a situation where there is a lot of built-in expectations, mandatory requirements, and a distinctive smell of unfreeness?
I know exactly, what it means to be an artist.

Because being an artist means way more than just the areas that are your craft, skill or profession.
It means that EVERYTHING, needs to be done with the same surrender as what is officially your art or work. Everything bears the same significance, as what it is you are known for.

And maybe you do not totally block, like I did.
Maybe you don’t waste months, underachieving and coasting in your business.
But even then; You know where you are investing, and giving and losing way more than you receive or get back.
And more than you logically should.

Finance, relationships, legal shit, more relationships, complaints from people, housekeeping, taking care of your loved ones (I know that’s a risky one to put out!), taking care of yourself (better?);
The list of things that feel pointless and frustrating and the enormous pull they have, swallowing your whole life into quicksand, that list?
Is endless.

And the reason this is, is that – I would say “unfortunately”- we have no other choice than to figure them out top to bottom, all by ourselves.
Take them apart and rebuild them, so that they stop standing out like a sore fake thumb, and become a lived-through thing, that is in integrity with who we are.

That, is what being an artist means.
Because an artist is not just a creator, but it is a creator with a message. And as long as there are aspects of our lives that still convey the message of others, or of society at large; We. Will. Suffer.
You, will suffer.

Me, being slowed down by the ball and chain of how to properly set up my Terms & Conditions, waiting for the magical moment I would finally make myself copy, paste, and mimic, what others had done in that area?
Oh, I was planning for a horrific, inauthentic, wouldn’t-be-found-dead-with-it move, in what was supposed to be my dream business. 

So that is the bad news:
If you are an artist, you will need to take apart aspects of Life others can just borrow, copy and paste.

Good news is of course, the satisfaction and almost post-sex glow on your face once you do, and rocked it!
Once you have personally designed an area in your life everybody says you cannot do yourself, and you have to do it like this and that, and then you create something new entirely?
Oh, the sweet smell of artistic success!

But sure, I would agree with you that it would be nice to, for a chance, be able to use other people’s work and just go with the flow.
Just that every time I try this tempting short-cut, I end up losing time, money, or blowing the whole thing up because I just don’t want anything to do with it anymore.

So there is all that, about being an artist.
You have a message, and it wants to express itself.

And that message, that authenticity, is part of a bigger artistic “divine assignment” a.k.a. A Calling. Something is coming through you, work only you can do. And the catch is, only you know what this is.

And perhaps not even that;
You don’t know WHAT the highest work is, but you only know these weird projects, these effortless curiosities, that you follow.
You know when you are deeply involved in activities that give you so much joy, yet you have no idea where it will lead to.

Bingo.
“Highest work”.
Keep doing that thing that fills your heart with joy.
And for God’s sake, stop doing the things that suck the life right out of you.

But even with as little as we ourselves know about what our highest work is, we still know more than others who view us from outside.

I could have used normal Terms and Conditions, and no one would have noticed.
But I would have noticed.
And from that moment on, it would have been a countdown to the moment I had burned my company down to the ground.
Every time I attached that diabolical document to an email, a nail to the coffin.

Only you know when something is “off”.
And only you know, what you’re here to do.
And even when you don’t know, you still know better than others!

.
This is my definition of an Artist:

To be an artist is to be in an active and committed relationship with a craft, a calling, a message or a vision, as it is coming through.

This relationship takes shape in following curiosity, passions, hunches.
In following your Heart.

An artist is not responsible for expressing their highest work;
But for keeping the pathways clear, so their highest work can express through them.

Suzanne Beenackers

My curiosities are being offline and living in a fictional past.
No idea how this is ever to amount to any official “art”, but I know it is what I have to do.

My passion is writing, I have 10.000 blogs, give or take 😉 
I write with the same visceral need others suck their thumb. Although I also suck my thumb.

And my purpose is to live a Rock Star life, and to advocate the message of freedom.

Every time I do something that contradicts or denies those things, I don’t just work against my own nature, my own purpose;
But against the integrity of our time together, at this company Catacombe.

Every time I stray and end up being some kind of sterile, dried up, proper-business version of me, it violates the Rock Star quality, the juiciness, the sex, the luscious unpredictability and rebel nature of our rule-breaking work together.
And I have reduced the Rock Star tagline of this company t
o just some fuckin’ marketing gimmick.

In the same way you too, know what your highest work is.

It’s the work that comes with great ease, with great joy. It’s the work that makes you feel alive, on purpose, happy, in your power.
The work that makes you feel sexy, in love, creative, a bringer of Life here on this earth.

The work you, Artist, are here to do, is the work that awakens the Rock Star within you.

Because the Rock Star within you, was given to you for a reason. They are not just there residing inside of you, to bring out whenever the circumstances are right and you think you are welcomed.
They’re not a party trick.

You were given this strength and this power, for a reason;
To
bring your work and your message, into the world.

And rock them all.

.
~Suzanne
become the Rock Star you were born to be

Let God do their frickin’ work, Rock Star!
| 2023 03 22 Top offers 2: “The Artist”
is the eighth Catacombe Rock Star post

Subscribe to this blog to receive them in your Inbox

Catacombe offers international Rock Star mentoring & business coaching:
https://catacombenijmegen.com/current-offer/
“The Artist” is one of my top three offerings.
The other ones are Rock Your Business, and THE ROCK STAR.

& in-person business coaching in Nijmegen.
https://catacombenijmegen.com/nederlands-dutch/

video: 002 WELCOME TO THE ROCK STAR UNIVERSE | Don’t build a business; Create a world

The book behind me is The Decade That Rocked by Mark Weiss. Available worldwide.

At Catacombe, we explore the concepts, ideas and beliefs, that are at the very heart of being a Rock Star. 
Values that are often the opposite to what society has us believe are true.
And yet;
These Rock Star principles are intertwined with what we all immediately recognize as worldly and personal success.

But more importantly;
They are at the core of living a fulfilling, purposeful life.

At the Rock Your Business YouTube channel I translate these concepts to what they mean for the way we do business.
Rock Your Business is one of the three channels associated with Catacombe. You can find all three at the bottom of this post.

Today at the Rock Your Business channel
002 WELCOME TO THE ROCK STAR UNIVERSE
| Don’t build a business; Create a world

You can check the description box of the video on YouTube, for an outline of the story.

.
~Suzanne
become the Rock Star you were born to be

Catacombe offers international Rock Star mentoring & business coaching:
https://catacombenijmegen.com/current-offer/

& in-person business coaching in Nijmegen.
https://catacombenijmegen.com/nederlands-dutch/

 

All posts, including all videos and blogs , are posted to:
Twitter: https://twitter.com/SLBeenackers
Instagram: https://www.instagram.com/slbeenackers/

Facebook is split by language:
🌎Rock Star Writer on Facebook, all English posts
🇳🇱Suzanne Beenackers Schrijver on Facebook, all Dutch posts

And these are the three YouTube channels associated with Catacombe:

🌎 International YouTube
Life lessons in Bon Jovi songs + yoga

🇳🇱 Dutch YouTube Channel 
De Catacombe – studio voor Rock Star Yoga + Generatie X

🌎 Rock Your Business Channel
For anybody who sells anything to anybody.
(
independents, business owners, creators, creatives and artists)

 

 

TCB Taking care of business, Rock Star | 2023 03 01 Top offers 1: “Rock Your Business”

photo “Angel Above” by Katrina Cooper-Hinton https://somerandomchick.picfair.com/

The abbreviation TCB, stands for Taking Care of Business and was created by Elvis Presley to define the band and organization that would take him back on the road again.
He had announced his comeback after 10 years, in “The 68 Comeback Special” on tv, and now he would form a group of professionals and friends, also known as the Memphis Mafia, who would accompany him for the rest of his life.

TCB was an identity, a belonging, and a point of pride. It was a social structure, and not a formal one. And the TCB logo was adopted by the group of people surrounding Elvis, as well as used in custom made jewelry and clothing, and in Graceland.

And when building a business, you should be on the lookout for this joint collab feeling, more than for single transactions or “getting” clients.
Your clients are already there.
Either literally, like Elvis who chose collaborations with his highschool friends, family and from people he knew from his time in the army;
Or you don’t know them yet, but they already exist, and they already have the interests and the personality, that matches who you are and what you are about.
Clients are not created nor persuaded, all that will change in the future is that you then do know each other. 

The first thing I want you to do is to picture your Beyond-Belief client. Could be an organization, or it can be a specific person, but it would be a client that (right now) you feel a separation from.
You very much feel it is “No Way” that person or organization, will be wanting to do business with you, because you’re “not there yet”, not known yet, and so on.
These are all excuses, but I won’t trigger you going down that road, because whether you believe or not that person can already be your client now, is surprisingly irrelevant to this story.

Now I want you to take on board the idea that your job is to start HOLDING THE SPACE, for this client to show up.
It’s like if you were an investment banker, you would have to be comfortable moving around millions and millions, with the same grace and ease a baker moves around flour, dough and pastry.
You need to start to energetically hold the space for the presence, the personality, the topics and challenges this client or business partner will bring with them.

Leonard Cohen tells in the documentary Words of Love, about his lover Marianne Ihlen, something along the lines of:
“You can only fill each other up if you are of equal size”
Meaning not (just ;)) the physical union, but that two lovers need to have a similar size personality.

To be at peace and open to your dream client, you need to practice that and be the bigger sized you, now.

So this is the first part, of how to build your business, or how to start viewing the business that you have.

And now I offer you my personal definition of what a business is. You will not find it in any book, but if you become my business coaching client, we could see how this would apply to your business.
Setting price points, designing your product offerings, setting up your daily communication; All those things come on top of this, because they are a natural extension of it.
But if you start with the details you will never get to the definition of a business I am about to tell you.

Just like Elvis would never have gotten to the well-oiled machine of his TCB posse if he had just hired professionals for all different areas, and put them together on a tour bus.
He started with a vision for his organization, and so should you.

And if you already have a business, this definition allows you to develop a vision and bring your company to a way higher level, where clients feel at ease, and so do you.

This is my definition of a business:

To have a business is to be in an active and committed relationship with clients, potential clients and repeat buyers.
This relationship is based on a shared future vision, where the growth of clients, business owner and business, are a mirror image of each other.

It is the responsibility of the business owner to build and develop the company so that it embodies the desired future of both business owner and clients.

Suzanne Beenackers

In this modern world the people with whom we have a deep and meaningful relationship, are few. The true scarcity, is human connection. 
And what we are truly selling, is the future promise of a certain area of their lives taken care of, as well as the promise of a future relationship.

A bakery doesn’t sell a loaf of bread today; They sell the promise that the area of bread is taken care of for an indefinite period of time.
Applying the elements of growth and a future vision, can expand on that.
It can turn the promise of taking care of the bread, into a meaningful relationship.
The client should have an understanding what the long-term vision for the bakery is, and how they are part of it.

In the same way, I do not sell “business coaching”.
I have a company Catacombe, and it holds the space for the biggest rock stars of the world, through a variety of offerings just like a bakery offers different types of bread.
The question is not whether I get you on board to buy a loaf of bread, or a business coaching session today;

Catacombe is the place for your Rock Star self, now, tomorrow, and propelled into the future.

In a similar way it doesn’t matter if your client buys from you today;
Your job is to develop a relationship where selling and buying are a natural part of what you have, and they are surrounded with joy, reverence, and anticipation.
Buying is like the exciting icing on the cake, that happens ever so often.

Your job is to build a business where your dream client will feel at home and will feel taken care of. 

It is your job, to build a business under grace.

.
~Suzanne
become the Rock Star you were born to be

TCB Taking care of business, Rock Star
| 2023 03 01 Top offers 1: “Rock Your Business”
is the seventh Catacombe Rock Star post

Subscribe to this blog to receive them in your Inbox

Catacombe offers international Rock Star mentoring & business coaching:
https://catacombenijmegen.com/current-offer/
“Rock Your Business” is one of my top three offerings.
The other ones are The Artist, and  THE ROCK STAR.

& in-person business coaching in Nijmegen.
https://catacombenijmegen.com/nederlands-dutch/

To shelter or to shine: you choose how you hold your umbrella, Rock Star | 2023 02 24 Rock Star Principles 1 Umbrella

Umbrella up! 2022 07 22 Op t Eiland, Nijmegen. Annual festivals surrounding the Four Day Marches.

What they don’t tell you as a business owner, is that your success rarely depends on however well it is you do what you do;
But on however well it is you are able to sell it.

And for a very long time, I thought that independents were actually fooled into thinking we had a profession.
That regardless of how much money and hours and accreditation we had, ultimately we were either all marketeers and sales people.
Or we’re all history.
That having a profession was a luxury only people in a job had.

I thought the most honest answer any independent or business owner could give to what it was they do was:
“I am a marketeer.”
Because ultimately, that was what was going to pay the bills.

But I no longer think like that, and I have to say it makes life a lot sweeter.
Not because I don’t like marketing, I do!
But because it was basically believing we work two jobs: The one people pay us for, and the one we actually have to prioritize to stay in business (marketing). 

The reason I changed my mind is because I now believe in the Umbrella theory.
It consists of two parts: 
Umbrella up or down.

Umbrella up☂️
If you are in this mode, you are holding the space for your clients, for your business, for your profession.
This is when you will FEEL like your profession (a shop owner, a service provider, a trader), it will feel very authentic.
But what you do is you are actually a guide.

Umbrella down (and waving it!)🌂
This is you in marketing and selling mode. In rebel mode, in Having Things To Say mode!
This is where the people who are also rebels will feel wildly attracted to you, but the people who like the umbrella up, and want stability and shelter, will not like it when you go around doing your marketing waving your umbrella.

So do I still think marketing is important?
Yes.
But I think that if you are providing proverbial shelter in your business for long-term customers, you should just use your calm, stable energy, to sell yourself and not fold up your umbrella.
Let the space under your umbrella draw the people in.

Whereas when you have a rebel personality, and you want full creative and financial freedom, ask what you want, offer what you want, and have complete freedom and authority over your business and your life?
Well, keep the umbrella down, and wave it around with all your heart, so we can see you!

I also drew and wrote out these principles, here it is:

Rock Star Principles 1 Umbrella A and B Suzanne Beenackers Catacombe Nijmegen

Up or down;
Use the umbrella mode that you love and rock, Rock Star!

.
~Suzanne
become the Rock Star you were born to be

To shelter or to shine: you choose how you hold your umbrella, Rock Star
| 2023 02 24 Rock Star Principles 1 Umbrella

is the sixth Catacombe Rock Star post

Subscribe to this blog to receive them in your Inbox

Catacombe offers international Rock Star mentoring & business coaching:
https://catacombenijmegen.com/current-offer/

& in-person business coaching in Nijmegen.
https://catacombenijmegen.com/nederlands-dutch/

Album, tour. Album, tour. How to build your business like a Rock Star | 2023 02 18

Little bear Puux waiting for our client while I am taking a quick picture and cuddle with Flipje

In 2019 I got a vision. It was a three-part vision with regard to my career.  At the time I was a yoga teacher, and I had just started a new blog, Rock Star Yoga, because I was on my way to reinvent yoga to something that rocked.
Although since then I have thought many times that Rock Star Yoga was not for me, I never -not once -thought the vision I received was not for me.

From this three-part vision, I understood the first two points , but I had no idea what the final point meant. 
And yet I had immediately recognized it as “true”.

Which is significantly better than understanding something intellectually, but your gut tells you this is not for you.
Your gut tells you, you will make your business a living hell, if you were to implement even the tiniest amount of this devilry.

Knowing something is true, and not having a clue what it is about, is what I would call entrepreneurial gold.

It is a question you get to chew on, try on a few things.
Until then one day, when you least expect it, the reality drops in and you know it!
After four years, I now know what the third part of the vision meant.

For the record I will also share the first two messages, which clicked right away. And then we’ll have a look at the third.

The first message was:
“Get in front of as many people as possible.”

Oh, had I mentioned it was a Rock Star message?
I got the message when I was developing Rock Star yoga, something that is still in a stage of experiment and does not have a final form.
So ultimately I had to let go of the idea of making this into this giant thing! Instead I am keeping it in my yoga lab, or even business lab or mental concept art studio, where I mix and match things, and just toy around with ideas.
Test drive a few things.

So the first part of this Rock Star message I received (meaning: the words and sentences just formed themselves, for no apparent reason) was:
Get in front of as many people as possible.
So true!
Get your story, whatever it is you do or sell, in front of as many people as possible.

The second part was:
Yoga is my art.
This was also an easy one, because the moment you take the yoga that was taught to you, and you bring it to your mental lab to dissect it, mix it up with other things, and start painting something new with it?
Of course you’re no longer a yoga teacher.

You are an artist, and you are expressing yourself through yoga.

The “Yoga is my art” message,  was loud and clear.

But the third one was the strange message:
“Album, tour. Album, tour.”

At first I was convinced it was not a message, but the echo of the movie Bohemian Rhapsody, which I saw 14 times in cinema between October 2018 and early 2019.
I thought the dialogue had ingrained itself in my psyche so deeply, that I was no longer thinking authentic thoughts but regurgitating. 
“Album, tour! Album, tour!” Freddie cries out, when he makes a point of how monotonous his life has become.

But at the same time I was intrigued by the riddle.
Had I really received a three part vision, where the third part was the result of mental short circuit?

The closest I came to thinking I knew where this puzzle piece went, was in my work for YouTube, where I recorded Bon Jovi inspired videos and yoga videos.
I thought maybe I would make a series inspired on a tour, and then a series inspired on an album, and so on.
But it never really took off. 

Just like my idea of developing Rock Star Yoga, creating Bon Jovi inspired videos and articles, has proven to be way more difficult than I expected. The material is absolutely not as light and pliable as one might expect.

Telling Bon Jovi stories, through video, writing or through yoga, requires a high level of understanding both their meaning as well as a good part of their material and its chronology.
Just like Rock Star Yoga, I suspect it’s simply a matter of requiring X to the X amount of time before the full mental framework to back it up, is finished.

So although there were times when I thought I knew how “Album, tour. Album, tour.” was to be interpreted, it ultimately remained a riddle.

But now I know.

Because after years of only being a writer and not having a company, I have started a new one: Catacombe. 
And instead of putting all my skills in there, and counting all my maker hours, blogging hours, as worktime, and all my blogs as work expenses and so on, I made a last minute decision to pull all those services out, and to just go with one service;
coaching.

I offer my Rock Star mentorship and I offer business coaching.

After years of juggling, and trying, I have thrown yoga out of my offerings, thrown my creative ambitions out of it, thrown my publishing ambitions out of it, and simplified it to one thing!
Just coaching, and it feels great.

And not only does it feel great, but I also feel that all the hours I don’t coach are free to do whatever I want.
It is playtime, and includes time in my “lab” where I develop new things.

In Catacombe, my only real work hours are the hours that I actually coach people.

And do you know why?
Because I have had entrepreneurship and running a business in my mental lab since 2013, 2014.
And I have studied marketing and personal development for business owners extensively, since 2017.
I also have a degree in business, but in my lab I just had theories and concepts I encountered later in life.

So the reason I feel so light and free, and excited to talk to people about their business, is because I have been nurturing, creating, researching and designing “this thing” of running a business and what makes a good entrepreneur, for almost ten years!
My business coaching is ready to rock!

For the past decade, my business coaching has been like writing, composing, and recording an album, wrapping it up and bringing it to the market.
After that, you want to take it on the road.
In front of a live audience the songs take on a different meaning. Working with my clients the theories I work with, take on new shapes. They start coming to life.

When you have mastered the thing you are good at, you have finished your album. The only way it can become even more, is through interaction with others.

The business you started is not a career;
That was only your first album.
And the first year or years in business, they are your first tour.

Maybe it is a success, maybe not.
But just like artists who have their eyes on the entirety of a career;
Don’t let it crush you if the first years are not a success. 

Nor let it blind you when it is.

You’re not here for one album, and you’re not here for one tour.

My first album was my yoga career.
Then I thought my second album was Rock Star Yoga, and it didn’t take off… I just couldn’t let it out of the lab. It wasn’t ready.
Then I concentrated on being a Rock Star Writer and started Bon Jovi inspired videos on YouTube but that too…. No.
Haven’t found a final form. This is not my second album.

Then I realized that I had my second album on the shelves!
Business coaching.
And not only is the album finished, and am I dying to take it on the road;
That really is the ONLY way this album can grow!

My business coaching (and Rock Star mentoring) really, and I mean really,  does not belong in the lab anymore. 
Its value is now in sharing it with my clients and in the joy of interpreting the songs together, and make it into a song they like to sing.

I am on tour with my double album “Rock Star Mentoring”  and “Business Coaching”.

And Rock Star Yoga?
I have that scheduled as the next album.
Followed by an opportunity to hire me for yoga events, or organize them myself. Maybe teach private yoga.

And Rock Star Writer?
I think my 2025 album! The skill I will take out of the lab in 2025, and share it with the world.
Maybe I will be hired by Bon Jovi to write their biography, or maybe I will be giving Bon Jovi inspired talks.
Maybe it will be more than Bon Jovi, and it will be the Rock Star philosophy I am sharing on this blog, but applicable to everyone.
Not just to business owners.

So what does this mean for you?
Whatever it is you do in your business, see it as your LATEST album and your CURRENT tour.

You probably won’t believe me, but the majority of your clients are there for you. Not for what it is you have to sell, but they are there to see you in action. They like to be in a relationship with you.
Even when it is a working relationship.

Just like many of my former yoga students turned into friends, or took my Yoga for friends class when I quit my formal teachings.
And many of my business coaching clients will also become my future yoga clients.

KEEP PLAYING YOUR OLD ALBUMS!
Keep offering whatever it is you are selling now, just like a band will keep playing their hits.
But add new things, keep making new albums.

In the future, as a Rock Star Yoga Mentor, I will never turn away people who want my business coaching. In fact I see a 50/50 offering of yoga as well as business coaching and Rock Star Mentoring.
Catacombe will be a place for both.

But even if I would become only a yoga teacher, I would always offer ways to keep working with me, to my existing clientele.
Just like a Rock Star will always respect the fans who like their older albums!

But as soon as you, business owner, release an album, which means as soon as it is a business model, start working on the next.
This can be the next program, the next product, or it can be something else entirely.

As soon as this work, your current work, is out in the world, it will develop on its own.
It develops because of you and your clients are developing it in relationship with each other.

It is no longer just your thing, that is in your lab.

Your last album, the album that is now out, already belongs to the world.
Let it go.
Just meet the people who come to you, and be there for them.
Like a Rock Star is there for the people in front of them, and for the joy of singing the songs together.

But start writing, start composing, start thinking about your new album.
What is it that you want to be making in your lab of experimentation, and things and concepts that you like to toy around with?
My current lab has a yoga mat in it and a playlist I created on YouTube, months ago:
369 Days Catacombe Rock Star Yoga
My current lab revolves entirely around yoga.

But my lab could also have been about the development of membership programs, funnels, setting up a mastermind program, an academy, or studying the work and biographies of the 6 most famous Rock Stars on earth.
You decide what your next album is. You decide what the next phase in your business, is about. 

Just like a Rock Star on tour, you too can start writing your new album while you are on tour.

But you could also go all in, and not think about your next album. But then my suggestion would be to plan for time off at a specific point in the future.
Plan for it, every 18 months or so, to let your next offer come through.
Your next album. 

And then you go on tour again. You take your new offer on the road, and meet your clients old and new. You set your offer, your album, free and hand it over to the world.

Album.
Tour.
Album.
Tour.

That, is the pulse of a Rock Star.

.
~Suzanne
become the Rock Star you were born to be

Album, tour. Album, tour. How to build your business like a Rock Star
| 2022 02 18

is the fifth Catacombe Rock Star post

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Catacombe offers international Rock Star mentoring & business coaching:
https://catacombenijmegen.com/current-offer/

& in-person business coaching in Nijmegen.
https://catacombenijmegen.com/nederlands-dutch/