lay the smallest brick or something bigger

It was gonna say “lay the smallest visible brick” until I realized that this suggested the foundational structure would end up missing!
In whatever it is we are building.

But do you know what the smallest visible bricks build?
Relationships.

That’s your structure right there.
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If there was one business lesson I could tell my younger self, it’s that a sustainable business is relational, not transactional.
It’s not: You buy something from me, and in exchange you give me money.

It’s also not: We have a relationship because you buy from me.

It’s:
We have a relationship, and there are times when we choose to fill that in with you buying something from me.

And personally, the more sale-sey the post, the more I like reading it from someone else.
It excites me, to see or read someone being enthusiastic about what it is they sell.
And I also like reading their stories, providing there is a call-to-action at the end of how I can work with them.

Unpopular opinion, I know.
But it is why you will never see me writing a blogpost, without a what I sell at the bottom.

So!
When I say “lay the smallest brick”, which means to build a little bit on your business or career, I do not mean invisible things such as writing something in your notebook, or doing anything invisible or behind the scenes.
I also do not mean approaching one potential client.
Not if you’re pressed for time- then I do not want you to choose that.

I mean:
What is the smallest brick, the smallest public post on your social media, that you can identify for yourself?
This is your “MDR”, minimal daily requirement.

This is what you can commit to, so that the people who follow you know who you are and preferably- but you don’t have to if you can’t or won’t-
preferably they are reminded of, or informed about, what you’re selling that day.

Example social media post (smallest brick):
photo: guitar unboxing 
text: “thank you Gibson for this amazing new *insert type of guitar*!”
Call to action:
“She can’t wait to take the stage!
Come see us soon: *insert tour calendar*”

Unless you’re going all in on exclusivity, mystery and unavailability?
A Rock Star’s smallest visible brick, their minimum daily requirement in 2024 to keep building their career;
Is a social media post.

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~Suzanne

One step at a time, leaping occasionally but always moving the ball forward
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THE ROCK STAR, is Catacombe’s signature 3 hour session, for those who are here to build big things, with roots so deep they will last for generations to come.

THE ROCK STAR is a one-time investment, and our conversation is confidential.

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We move.

It is possible the above story has already given you an outline of what you want to discuss.

If you think you would benefit from a broader approach, my suggestion will be to sort your story into:

1. the earthly plane
Your possessions, worldly matters, income streams, worries and responsibilities you fear you can’t meet.
A helpful term could be how do things look from the perspective of financial freedom, or worldly freedom.

2. your purpose
What is the work you love doing, what are the moments big or small, that you know you are aligned. Has God told you, what you’re here for?
This is about creative freedom, or even karmic freedom.
Are you free to do the work, that is yours?

3. your Rock Star expansion
What is the fullest expression you are here to bring?
And what are the areas you’re playing small, as if cut off from your powers?
We investigate if in those areas, the rules you play by are yours, or society’s.
“3” is related to sexual freedom.
Like anything, it is up to you if that is part of our conversation or not.

Because all three points are just a suggestion, they offer a good framework providing one hour for every topic, to go deeper looking for answers.
But the setlist is not fixed.

I have merely built the stage for us, and we have three hours.

It is up for you to take it.

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Instagram – Twitter – Rock Star Writer Facebook – Facebook Suzanne Beenackers Schrijver – LinkedIn