find your North Star

Like the Cheshire Cat said to Alice:
“If you don’t know where you’re going, any road will get you there.”

But it’s not just about where you go, but also how, you go.

What guiding principle have you chosen?

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I have a stack of old collectable cards here on my desk, all famous people from the first half of the 20th century. I bought them ten days ago, at a shop called Erix Collectables in Waalre, The Netherlands.
At a bargain price because Eric had ultimately decided this collection will not be part of his core business, and that they should be priced accessibly.

Making the box of assorted cards a true gem for anyone curious, wanting
to be surprised!
Anyone who loves nostalgia, and being a part of history.

The idea that these cards have been going through the hands of dozens of people, for decades, is absolutely irresistible to me.

I bought three of them:
Famous People, Brooke Bond Tea (1969)
Red Riding Hood by Victoria Biscuits (complete set, est 1910)
Submarines from Chocolat l’Aiglon (1940)

But perhaps it was telling, for my relationship to this store and why I was there, that the cards appealed to me so much.
Because I do not consider myself the right or target audience for the store.

Erix Collectables specializes in vintage Lego- and Playmobil sets, Fischertechnik, action figures and vintage computers and rarities.

It’s tempting to say I was “tagging along”, because I was there with a friend who fits the niche of the shop perfectly.
My friend can recognize a € 160 euro computer game and can tell me why it is so expensive in a heartbeat.
Which was because it was the very first game brought about by famous movie producers, and it would later spin into a whole gaming franchise, where this first game was then included in one of the later editions.
As sort of a gadget, a game in a game.

So I can’t remember what the name of the game was but let’s say the name of this illustrious game was Trading Card (TC for fans!) then TC IX would have a level where you would encounter the original TC and play it.
A game within a game.

And a game within a box waiting at Erix Collectables for those who obviously have at least some knowledge about computer games.
Because I probably just gave the worst description of a video game since 1969.

So anyway, it is tempting to say I was tagging along, and not really the right audience for the shop, but this is not true because
A. I found the shop first, and was the one who introduced my friend
And
B. I absolutely love it there.

I usually go heavily over budget and come home with the weirdest things, and a singing heart!
I also buy a lot of cds there, typically.

Anyway, what I want to point out is that Erix Collectables, despite having a collection of rare trading cards, decided they were not his core business.
He has guiding principles, and this is one of them.
Which once the decision was made, must have made it relatively easy for him to let go of this collection in the form of packaging them as an impulse purchase near the exit.

Eric also has other principles of course:
To take really good care of things (hence the carefully crafted and packaged stacks) and to make the shop as attractive as possible in particular for the people outside of the target audience.
To have plenty of things on sale that do not require decades of inside knowledge and that come at a Hell Yes price!

Partners, children, friends of clients, and also for the people of the village, who can just walk into the shop without having a clear expectation;
He tries to have something there for everybody. 

He has a North Star;
He knows what he wants.
And then everything else can fall in line with that.

So instead of fussing over what you should be selling, or how to run your business, how to get your work in front of people and what your end game is;
Shift your perspective.
Take it up a notch and wonder;

What is the core, of what I want to be known for?

And then afterwards, everything else can fall in line with that.

Because as fun as surprise customers are, who come to your shop to be surprised and entertained, and who can’t wait to fearlessly jump down your rabbit hole;
It really works even better if you know what your € 160 game is!

If you know what the beacons are in your Wonderland, and you are the person holding the map;
Knowing how to navigate.

And how to get “there”.

.
~Suzanne
Rock Star Writer.

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What Do Rock Stars Need To Hear Today
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THE ROCK STAR is a one-time investment, and our conversation is confidential.

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It is possible the above story has already given you an outline of what you want to discuss.

If you think you would benefit from a broader approach, my suggestion will be to sort your story into:

1. the earthly plane
Your possessions, worldly matters, income streams, worries and responsibilities you fear you can’t meet.
A helpful term could be how do things look from the perspective of financial freedom, or worldly freedom.

2. your purpose
What is the work you love doing, what are the moments big or small, that you know you are aligned. Has God told you, what you’re here for?
This is about creative freedom, or even karmic freedom.
Are you free to do the work, that is yours?

3. your Rock Star expansion
What is the fullest expression you are here to bring?
And what are the areas you’re playing small, as if cut off from your powers?
We investigate if in those areas, the rules you play by are yours, or society’s.
“3” is related to sexual freedom.
Like anything, it is up to you if that is part of our conversation or not.

Because all three points are just a suggestion, they offer a good framework providing one hour for every topic, to go deeper looking for answers.
But the setlist is not fixed.

I have merely built the stage for us, and we have three hours.

It is up for you to take it.

————-.

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