stop trying

And not in the Yoda slash just-do-it way of getting into action and skip the hovering and apologetic overthinking like you’re not sure if you can do it.

But the full renouncement of success.

—

For a short, but for many of us an incredibly formative, period of about 5 years, from 1991 to 1995, 
– or perhaps 1996, I have not yet received The Nineties: A Book by Chuck Klosterman (2022), and am retelling this story from what I picked up from half a dozen interviews I binge watched, which he gave from his gorgeous 70s inspired-room which all interviewers so far have deemed too unimportant to ask him about –
But for that incredibly brief and definitely forgotten period of time, a peculiar mindset had spread throughout the 20s demographic;
The rejection of commercialism, but this extended into the entire dismissal of success. 

Success was synonymous with being a sell-out, where sell-out stood both for having been inauthentic and out of integrity on your path towards it, two characteristics which were identity suicide back then;
But sell-out also covered the broader idea of being out of integrity BECAUSE you were commercially successful.

The very fact that you had success proved you were a sell-out.

Everybody adopting this mindset, acquired a lifelong disadvantage building a career.
Success was a bad thing.

It explains the intensity of successful grunge bands at the time, who experienced the tension between their values and their reality of being the leading genre.

But even if you were aspiring, trying or in any way looking for outside validation, you were immediately thrown of the coolness-wagon.

30 Years later  – and we forgot this.
But at the time the philosophy was so deeply engrained into our minds, not even a can of soda could be sold without understanding this nihilistic set of 90s values.

Also 30 Years later-
And no one, forgot grunge.

 

~Suzanne Beenackers
Catacombe
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